Will Analytics Play a Role in the Super Bowl? Most Definitely

February 9, 2024
DURHAM, N.H.—During the recent NFC championship playoff game the coach of the Detroit Lions, Dan Campbell, faced a tough decision - trust the analytics or trust his gut? Listen to some old-school NFL watchers and the feeling was the team used too much math. But according to Peter Zaimes, lecturer in decision sciences at the University of New Hampshire and an expert in sports analytics, those kinds of decisions come into play in every football game, even Super Bowl LVIII. - Read Full Article

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